Role Introduction
Reports to: Talent Acquisition Manager – Employer Branding
This role sits within our Employer Branding (EB) team which is part of our Talent Acquisition (TA) Centre of Excellence team in our People Department. The EB team plays a pivotal role who leads and drives our candidate marketing and branding activities to support our TA hiring teams across all employee groups and locations.
As the Assistant Manager in the EB team, you will be the subject matter expert (SME) in the headquarter to support the execution of our comprehensive employer branding strategies with a bigger focus on our regional and outport People teams and events.
We welcome candidates with experience in social media marketing and / or event planning to join the team where you will gain regional exposure and help us enhance our employer brand presence to ensure Cathy stay as ‘Employer of Choice’.
This is a 24-month fixed-term contract.
Key Responsibilities
- Assist the Manager to implement the employer branding strategies in our outport and regional offices to ensure alignment with our Employee Value Proposition
- Support the Manager to provide SME advice and support on best EB practices and recruitment techniques to outport Talent Acquisition teams
- Assist the Manager to implement and enhance talent community management and the employer brand of Cathay across all channels focusing on talent segmentation and community engagement
- Drive and execute creative talent marketing initiatives to attract top talents across all online and offline marketing channels
- Deliver end-to-end regional and global recruitment campaigns and overseas events for key hiring in Hong Kong and outports from event planning, execution to data analysis on effectiveness
- Bookkeep and manage budget and expense for the EB team and manage vendor performance and cost
- Prepare and develop EB guidelines and best practices on employer branding communications and event execution
- Deputize for the Manager and handle ad-hoc projects or requests as required
Requirements
- Bachelor's Degree in Marketing, Human Resources, Communications, Business or related disciplines
- At least 4 years of work experience in Talent Acquisition, Marketing or Human Resources
- Experience in creating and executing strong candidate and employee experiences is advantageous
- Prior exposure to employer branding, talent market mapping or designing on-boarding programmes, etc. is beneficial
- Experience in developing talent attraction strategies, utilising social media and LinkedIn tools is advantageous
- Strong interpersonal, account servicing and collaboration skills
- Excellent written and oral English and Putonghua communication skills
- High drive with excellent time management and organization skills
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
