Job Title: Influencer Marketing Specialist
Industry: FMCG
Location: Gurugram
Job Type: Full Type
Minimum Qualification: Graduate
Experience: 1-3 Years in relevant field
Responsibilities
- Connecting with relevant Influencers in line with the target customers through different social media platforms like Instagram, Youtube, etc. to explore potential collaboration.
- Ideating and implementing various campaigns with influencers in line with brand’s objectives.
- Establishing and building a long term relationship between the brand and the influencers.
- Work alongside multipke external stakeholder i.e. influencer marketing agencies or content production agencies to to execute brand campaigns.
- Briefing and coordinating with influencers for various events, webinars, live sessions, videos, queries, deliveries and campaigns.
- Tracking and maintaining performance metrics for all campaigns and ensuring achievement of campaign goals.
- Engage with community online & offline
- Coordination with cross functional team to ensure smooth delivery, right content guidelines and quality campaign implementation
Requirements
- Should have worked with a D2C brand or an influencer marketing agency.
- Preferred work experience should be around 1- 4 years.
- Staying up to date with social media trends and generate quality content.
- Ability to build and maintain relationships with influencers.
- Meticulous with impeccable verbal and written communication skills
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