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Analyst, AACU Digital Engagement and Integrations (Fort Worth, TX, US)

American Airlines • Analyst, AACU Digital Engagement and Integrations (Fort Worth, TX, US) • 1d ago

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This job is within the American Airlines Credit Union. The role supports the growth and enhancement of the Credit Union’s digital member experience across web, mobile, and integrated banking platforms. The Analyst position will implement new features, AI-enabled engagement tools, and third-party integrations that improve engagement, communication, and overall member satisfaction. The position also combines product coordination, data analysis, and cross-functional collaboration to ensure digital solutions are connected, reliable, and aligned with organizational goals. By monitoring engagement and adoption trends, the Analyst identifies opportunities to improve performance and increase digital participation.

What you'll do

Serve as lead for assigned digital services, driving enhancements, integrations, and ongoing lifecycle optimization across member-facing platforms
Improve digital experiences across online banking, mobile apps, authentication, alerts, messaging, and self-service tools to support evolving member needs
Lead digital engagement initiatives including chat, AI-enabled chatbot experiences, push notifications, and digital member communications
Define product requirements, user stories, and enhancement opportunities by translating business needs and member feedback into actionable solutions
Analyze digital adoption, engagement metrics, and transaction trends to identify insights and opportunities for growth and experience improvement
Develop dashboards, reports, and performance tracking tools that support decision-making, prioritization, and business case development
Partner with third-party vendors and technology providers to support integrations, resolve issues, and ensure stable, seamless functionality
Coordinate testing, implementation, and release readiness for new features, platform updates, and integrations
Collaborate with IT, Marketing, Operations, and Member Service teams to align digital initiatives, communications, and adoption strategies
Act as a bridge between technical teams and business stakeholders, translating technical updates into clear, member-focused communications and internal guidance
The selected candidate will be responsible for ensuring the security and confidentiality of all account and related information which is part of their work and for ensuring that his/her work is in compliance with all applicable laws and regulations including, but not limited to, the Bank Secrecy Act.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

High school diploma or GED

Preferred Qualifications- Education & Prior Job Experience

Bachelor’s degree in Business, Information Systems, Marketing, or related field — or equivalent experience
3+ years of experience in digital product management, business analysis, or digital engagement roles
Experience working with digital banking platforms, fintech integrations, or member-facing technologies

Skills, Licenses & Certifications

Proficient in Microsoft Office Suite (Word, Excel, Access, PowerPoint)
Strong analytical skills with experience using dashboards or reporting tools
Familiarity with AI-driven chat, messaging platforms, or digital communication tools is a plus
Excellent communication, collaboration, and problem-solving skills
Ability to balance technical understanding with member-focused thinking
Strong analytical and problem-solving skills with minimal supervision
Excellent written and verbal communication across all organizational levels
Highly organized, detail-oriented, and capable of managing multiple priorities under pressure
Self-motivated with a strong sense of ownership and accountability
Ability to maintain satisfactory performance and attendance
Ability to pass applicable American Airlines and Credit Union pre-hire compliance checks

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.