Job description:
Position TitleCreative Manager
Report ToHead of Marketing & Communications – LTS
Position SummaryWe are seeking a visionary Creative Manager to lead our creative team and drive innovative, forward-thinking marketing strategies. The ideal candidate will possess an exceptional blend of creative flair and strategic insight, with a demonstrated ability to inspire and guide a diverse team of art directors, designers, copywriters, and specialists across social media and multimedia platforms.
This role is pivotal in shaping the brand’s identity, ensuring consistent and engaging communication across all channels and elevating our marketing efforts to new heights. The Creative Manager will provide strategic direction and leadership on a wide range of creative projects, including print and digital advertising for marketing campaigns, television, out-of-home and radio advertising, web and app, social media, email marketing and audio and video content.
Beyond their creative responsibilities, the candidate will also lead the development and execution of the roadmap for the eCommerce and Holiday business units. This involves close collaboration with both direct and indirect teams, including but not limited to product and digital marketing, performance and media, merchant/partnerships, digital and customer support teams. This senior role is ideal for creative and business-minded individuals with a proven track record of leadership, innovative thinking, and a commitment to excellence.
Key Accountability - Recruit, train and lead a team of creative professionals to deliver exceptional output for the LTS Business Unit while fostering collaboration.
- Provide strategic guidance on creative initiatives, ensuring alignment with brand objectives and developing a cohesive vision for marketing campaigns across digital, print, social media and video.
- Generate innovative ideas to enhance creative implementation and adopt a digital-first approach.
- Collaborate with product and digital marketing teams to design integrated advertising and promotional campaigns.
- Conduct post-mortem performance reviews to evaluate campaign effectiveness using key metrics and market research to inform strategies.
Qualification & Working Experience - Bachelor’s degree in art, graphic design, marketing, communications, journalism, and other relevant fields.
- More than 10 years.
Area of Experience - Digital experience particularly with, but not limited to web, social and emerging technologies. Solid understanding of design, copy and web practices. Excellent working knowledge of software such as Adobe Creative Suite, video editing software, etc. Outstanding leadership and organisation skills. .
Personality Traits - Excellent written and communication skills, along with interpersonal skills.
- Strong portfolio showcasing creative work across various platforms and campaigns.
- Highly goal-oriented individual with excellent communication skills.
- Capable of leading and inspiring the team while fostering a culture of collaboration and innovation.
- Possess strong analytical skills, leveraging data and consumer behaviour trends to drive actionable insights and recommendations.
- Knowledgeable in marketing strategies, channels, branding, social media, performance, finance and sales.
- Detail-oriented, with good organizational skills-Time Management and Task Management.
