Consumer Insights Management
• Develop and execute methodologies for collecting and analyzing consumer data that support Air India’s strategic marketing initiatives.
• Synthesize findings from diverse data sources, translating complex datasets into clear, actionable insights that drive business and marketing strategies.
Strategic Research Initiatives
• Lead targeted research projects to uncover insights about customer behaviors, preferences, and trends, directly supporting marketing and brand strategy.
• Manage relationships with market research vendors to ensure the timely and accurate delivery of research findings
Data-Driven Strategy Support
• Provide key insights that assist in the development of Air India’s marketing campaigns, helping to tailor offerings to meet the nuanced needs of diverse customer segments.
• Collaborate with the analytics team to integrate consumer insights into broader business analytics frameworks, enhancing overall strategy.
Cross-Functional Collaboration
• Work closely with the Marketing, Sales, and Product Development teams to ensure insights are effectively translated into enhanced customer experiences and marketing tactics.
• Engage with IT and data management teams to improve data collection and visualization tools, ensuring insights teams have access to real-time analytics.
Any other additional responsibility could be assigned to the role holder from time to time
as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.
