Role Introduction
Reports to: Head of Cathay Shop
We're on a mission to become the go-to shopping destination for our Cathay members and passengers—offering unique travel-inspired products and unforgettable experiences, all delivered with the signature elegance of the Cathay brand and the rewarding power of Asia Miles.
The Product Development & Growth Manager will play a pivotal role in shaping Cathay Shop’s travel lifestyle offering. You will manage the development of Cathay branded merchandise, oversee eCommerce operations, and ensure seamless execution across channels. This role requires a balance of commercial acumen, creative collaboration, and operational excellence.
Key Responsibilities
Strategic Leadership & Profit & Loss Management
- Own and manage the Profit & Loss for Cathay Shop, setting and exceeding ambitious targets for revenue, margin, and bottom-line contribution, develop and execute the overarching retail and eCommerce strategy, transforming the platform into a leading travel lifestyle destination
- define the long-term merchandising vision, with a strategic focus on growing the contribution and brand equity of Cathay branded merchandise and play a key role in annual business planning, budgeting, and forecasting processes for the retail division
Cathay Branded Merchandise & Product Development Strategy
- Serve as the business owner for the Cathay branded products, managing the complete lifecycle, ensure commercial success and brand elevation; champion the product development roadmap for owned brands, overseeing trend forecasting, concept creation, vendor negotiations, cost management, quality assurance, and timeline delivery
- Advance the innovation agenda through high-profile collaborations, sustainable upcycling initiatives, and core product lines, ensuring alignment with brand standards and profitability Key Performance Indicators; and foster a close, strategic partnership with in-house designers and key vendors to translate creative vision into commercially viable products
E-Commerce & Omnichannel Excellence
- Work with the Merchandising Lead to develop the strategy for the eCommerce business, consignment product sourcing strategy, optimizing the user journey, content, and merchandising to maximize conversion, average order value (AOV), and customer lifetime value (CLV); utilize deep analytical skills to monitor site performance (traffic, conversion, cart abandonment) and translate insights into actionable commercial tactics
- Ensure a seamless and integrated customer experience across all touchpoints, including eCommerce, physical retail locations, and partner channels
Team Leadership & Development
- Lead, mentor, and develop a high-performing team comprising of a Team Lead, Assistant Managers and Executives, fostering a culture of accountability, innovation, and commercial acumen; delegate effectively while maintaining oversight of critical business functions, including supplier management, campaign execution, and site operations
- Set clear performance objectives (KPIs) for the team and conduct regular reviews to drive performance and professional growth
Partnership & Business Development
- Define and execute the partner strategy, identifying and negotiating with suppliers and brands that align with Cathay’s travel lifestyle vision and commercial goals
- Identify and pursue new business opportunities, including strategic partnerships and category expansion, to drive market leadership
Marketing & Commercial Planning
- Collaborate with the marketing team to develop a comprehensive 360° calendar that builds brand desire, drives traffic, and stimulates sales
- Oversee tactical campaign planning and execution across online and offline channels, ensuring ROI-positive outcome; and harness customer data and insights to shape targeted marketing and personalization strategies
Requirements
- Minimum of 8-10 years of progressive experience in product development, eCommerce, retail merchandising, with at least 2-3 years in a leadership role
- Direct experience in end-to-end product development and merchandising, preferably with owned brands. Experience in travel, lifestyle, fashion sectors is highly advantageous
- Hands-on experience working with design houses and suppliers in Chinese Mainland will be viewed favourably
- Proven track record of owning a P&L and delivering strong revenue and profit growth
- Deep understanding of the travel retail landscape and customer preferences
- Exceptional financial and business judgment, with strong skills in negotiation, pricing, and margin analysis; and ability to set a compelling vision and translate it into a concrete, executable strategy
- Proven ability to lead, inspire, and develop a team in a fast-paced environment
- Highly proficient with eCommerce analytics tools (e.g., Adobe Analytics, Google Analytics) and MS Excel. Data-driven in decision-making
- Outstanding interpersonal, negotiation, communication and presentation skills, with the ability to influence stakeholders at all levels
- Fluency in English is required. Proficiency in Cantonese and Mandarin is highly preferred
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.
