Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: With our heart in Finland, we make every journey better, today and tomorrow. Our values – Always Safe, Customer at Heart and Stronger Together – guide us in everything we do. Our Communications team connects Finnair with its customers, employees and stakeholders. We support the company’s strategy, operations and reputation through communication that keeps people informed, involved and engaged. We work across media, social media and internal channels, shaping clear and consistent messages and turning important topics into stories that people understand and care about. Through our work, we help build trust, strengthen our culture and make both the employee and customer experience better. As our lovely colleague has moved to a new position within the Communications team, we are now looking for a highly talented, experienced and motivated SOCIAL MEDIA MANAGER to lead the planning, execution and development of Finnair’s social media presence. In this role, you combine strategic thinking with hands-on content creation and analytics. A key part of the job is creating strong social-first video content that brings the Finnair brand to life across channels. You’ll work closely with colleagues across Communications, Marketing, Brand and People & Culture, and act as the go-to person for social media topics. Main responsibilities: Own and develop Finnair’s organic social media strategy and channels. Create engaging content, with a strong focus on video and visual storytelling. Ensure Finnair’s tone of voice is clear, consistent and distinctive across all social media channels. Plan, produce and edit social-first content for different platforms. Manage the editorial calendar and day-to-day social media presence, including community management, together with the team. Own and develop Finnair’s social media advocacy program. Identify opportunities, risks and emerging topics, and act on them with relevant stakeholders. Monitor and report performance and develop ways of working, including adapting AI into your workflow. Our expectations: Minimum 3–5 years of experience in communications or marketing communications. Strong understanding of social media platforms, formats and trends. Hands-on experience in video creation, including filming, editing and adapting content for different channels. Strong copywriting, storytelling and visual skills. Strong ability to prioritise and perform under pressure. Experience in managing brand voice and dialogue in social media. Good analytical skills and experience with social media tools and KPIs. Strong collaboration skills and ability to work in a fast-paced environment. Fluent Finnish and English, as you will create content in both Finnish and English. Master's or bachelor's degree (or equivalent) from a relevant field. Working At Finnair: We offer you an exciting opportunity to work in the fast-changing aviation and international travel industry in a culture that drives and enables professional development and continuous improvement. You will be supported by internally highly rated supervisory work with modern leadership practices that we constantly develop. We are happy to enable our employees to enrich their lives and fulfill their travel dreams by offering a wide leisure travel benefit. We also support the health and wellbeing of our employees through our own Sickness Fund insurance benefit, Epassi (sport, culture, wellbeing and commuting benefit), gyms around the Finnair campus and activities organized by our hobby clubs. Are you ready for the challenge and want to join our team? Submit your application with your CV, cover letter and salary expectation no later than Sunday 21 June, 2026. Please note that the hiring process includes a pre-employment security clearance and a drug test. For more information, please contact Mari Kanerva (Director, Media Relations) by phone +358 41 502 4432 on the specified hours stated below (GMT +03:00): Wednesday, 10 June between 4pm to 5pm Wednesday, 17 June between 3pm to 4pm Please note that we do not process applications submitted via email. Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success. According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self. Finnair is a network airline that specialises in passenger and cargo traffic between Europe, North America and Asia. It also offers package tours under its Aurinkomatkat-Suntours brand. Finnair offers direct flights to approximately 40 countries and over 100 destinations.
