As we continue to grow as a leading travel & experience company, this role is a chance to make a positive impact on the lasting memories of Tui customers who travel with us each year. We are looking for a passionate CRM & Communications Marketing Executive to join the Tui Ski, Lakes & Mountains Team who is excited to learn & develop in an exciting & ever-growing industry. This role will lead on the communications for two of the Tui UK & I's key portfolio brands, Crystal Ski Holidays, the UK's Leading Ski Tour Operator and Tui Lakes & Mountains.
Reporting to Customer Comms & CRM Manager you will be responsible for delivering effective customer communications across our Crystal Ski and Tui Lakes & Mountains brands. You’ll be planning and delivering communications campaigns and strategies through email and other direct marketing channels that engage, inform and drive awareness.
You'll play a key role in delivering inspiration and information across the entire customer journey, helping customers choose, get ready and make the most of their holidays. You’ll work on marketing campaigns and communications across the post-purchase journey: post-booking, pre-departure, on-holiday and post-holiday communications You’ll have a focus on planning and producing content, managing targeted campaigns and reporting on results. You’ll work closely with the Creative Services, Customer Services, Overseas and App teams to ensure customer communications and campaigns are consistent and aligned.
The role also involves working with teams across the business including the Brand, Data and Insights, Social Media, Joint Marketing, Commercial and Product teams.Our holidays operate 7 days a week and as customer communication is central to our operations, the role requires coverage on various departure days during the winter season. Therefore, you’ll be required to support with weekend and ad hoc evening work in the months of December to April.
The closing date for applications will be Friday 27th December
About Our Offer
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. Our team meet in our Surbiton office twice a week.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
About The Job
- Support the Customer Communications & CRM Manager in creating, co-ordinating and developing customer communication campaigns, strategies ensuring maximum engagement and consistency.
- Bring ideas for content, targeting and testing that you’ll have the chance to try out, test and then report on.
- Plan and produce eCRM content including copywriting, image selection, editing and coding used to deliver engagement and bookings.
- Create pre and post departure email campaigns, including supporting during the ski season with operational disruption communication – keeping our customers informed and up to date throughout their journey
- Schedule and monitor the performance of regular email / direct customer communications, including performance tracking, testing and KPI reporting back to wider teams.
- Monitor trends within the travel industry, customer communications and email marketing and be a champion for best practice.
- Champion the brand across the business, delivering brand training internally / externally and bringing new creative ideas that work across other channels and monitoring competitor, email and social trends to be market-leading.
About You
- Demonstrable experience in marketing and communications with good creative and copywriting skills
- Experience working with Cheetahmail as an ESP or similar
- Experience in eCRM working with HTML (Adobe Dreamweaver is a plus) and Photoshop
- Confident working with a range of stakeholders (internal and external)
- Excellent organisational skills and strong attention to detail; experience working in a fast-paced environment is a plus
- Flexible, can-do attitude, with a drive to evaluate and improve
- Strong communication skills with ability to present range of creative or reporting clearly
- Self-motivated and a problem-solver demonstrating initiative
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
