ResponsibilitiesThe Creative Lead (Sr. Manager) will direct and motivate the in-house creative team of designers and copywriters, overseeing all creative projects from concept to completion. This role is responsible for ensuring the look, tone, and essence of marketing and communication materials consistently reflect the Spirit brand across all channels and touchpoints – including digital (email, social display advertising), print, environmental and internal communications. The Creative Lead serves as a key leader in developing high-level creative concepts, manage workflow, and maintain brand integrity. This role requires strong leadership and project management skills to ensure efficiency, consistency, and timely delivery of all creative solutions that meet business objectives.
- Establish creative direction for all projects and ensure consistent implementation across digital, print, and experiential channels.
- Direct and motivate a team of designers and copywriters on creative projects from concept to completion.
- Devise new and evolving creative campaigns, core messaging, and visual concepts that meet business objectives.
- Drive brand consistency through ongoing development and implementation of brand guidelines for both visual design and copy.
- Ensure a consistent brand look and tone across all creative materials and channels.
- Mentor and guide copywriters and designers, reviewing and providing daily feedback to develop creative work.
- Monitor and approve marketing materials and campaigns.
- Oversee creative projects and campaigns across digital, print, signage, environmental graphics and communications.
- Manage multiple projects simultaneously.
- Develop detailed project plans and timelines, prioritize tasks, allocate resources effectively, and identify potential risks or roadblocks.
- Make judgment calls using analytical, innovative, and critical thinking in a fast-paced environment to ensure creative is delivered to specifications, on time and on budget.
- Track project progress and provide regular status updates to stakeholders.
- Collaborate with cross-functional teams, including marketing, to optimize creative for campaigns across various platforms and channels.
- Partner with external contractors and vendors as necessary to ensure creative work aligns with business objectives and brand standards.
- Manage and oversee the professional development of creative team members.
- Supervise and train employees, including organizing, prioritizing, and scheduling work assignments.
- Maintain open communication and alignment between copywriting, design and other internal teams.
Qualifications- Bachelor’s degree or equivalent experience in Advertising, Marketing, Communications, Journalism, or related field.
- 6-10 years of experience in Graphic Design, Marketing, Communications, or related field., with 2 - 3 years in leadership role.
- Minimum 5+ years’ experience as a creative professional (designer or copywriter).
- At least 2 years of successful experience leading and managing a team of creatives.
- Proven project management skills and cross-functional collaboration.
- Experience managing large-scale creative projects and campaigns.
- Strong working knowledge of experience design, brand development, and creative process.
- Must possess excellent design, copywriting, editing, proofreading, and project coordination skills.
- Ability to manage and prioritize multiple projects simultaneously in a fast-paced, deadline-driven environment.
- Meticulous attention to detail and commitment to producing quality product.
- Expert knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- Knowledge of layouts, graphic fundamentals, creative writing, and typography.
- Five (5+) years of professional experience in project management, preferably in an agency or inhouse creative environment.
- Experience working on lifestyle, travel, or consumer-facing brands.
- Familiarity with creative workflows and terminology in digital and print production.
- Proficiency in project management tools (e.g., Microsoft Planner).
- Physical Requirements: General Population – Low Activity Lifting Requirements: Seldom lift up to 10 lbs, such as small office supplies or documents. Pushing/Pulling: Seldom pushing/pulling of light items within the workspace. Standing/Sitting Requirements: Primarily seated work, with occasional standing for brief tasks. Bending/Kneeling/Reaching: Occasional reaching within arm’s length to retrieve materials. Coordination: Basic manual coordination for standard office tasks (e.g., typing, using office equipment). Vision/Auditory Requirements: Clear vision for reading documents and screens; clear hearing for standard communication. Environmental Conditions: Indoor, climate-controlled environment.
OverviewAt Spirit, we live “More Fly.” It’s not just about getting from point A to B—it’s about feeling fly while you’re at it. For our Team Members, it means thinking BIG, taking action, making connections, and having a blast while doing it. From the station to the cockpit, the cabin to the computer, every day is an adventure as we redefine travel. Soar with us and enjoy travel perks that bring you closer to what matters. Join a team that empowers you to bring your full self to work, grow personally and professionally, and fuel the communities we serve. At Spirit Airlines, the sky isn’t the limit—it’s just the beginning!
EEOC StatementSpirit Airlines is an Equal Employment Opportunity employer. All aspects of employment are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or any other category protected by federal, state, or local law.
