Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: With our heart in Finland, we make every journey better, today and tomorrow. Our values – Always Safe, Customer at Heart and Stronger Together– guide us in everything we do. We are now looking for a DIRECT SALES SPECIALIST to join our Retail team! As a Direct Sales Specialist, you are a commercially minded analytics partner in Direct Sales team within Retail. You support revenue performance in Finnair’s direct digital channels (Finnair.com and the App) by analyzing customer and sales data to identify opportunities, bottlenecks and performance drivers, and by translating insights into concrete actions with stakeholders. You help build scalable performance management by improving data consistency and quality and by accelerating reporting automation in close collaboration with Analytics and Digital teams. You communicate performance and insights through clear and structured communication to support fast decision-making. This role suits a commercial-minded problem solver who enjoys working with analytics and multiple stakeholders, stays structured, and can explain insights clearly for both operational and senior audiences. You will be part of Retail team and report to Head of Direct Sales. Main responsibilities: Analyze sales and customer behavior data across Finnair.com, the App, and Meta, identify opportunities, bottlenecks and drivers of change. Monitor KPIs and assess the commercial impact of actions; translate findings into actionable recommendations. Conduct deep-dive diagnostics on sales performance, customer behavior trends and sentiment; run market and competitor analysis; and identify merchandising opportunities. Produce regular and ad-hoc performance reporting (e.g., weekly and monthly summaries) with consistent KPI logic and clear business interpretation. Present performance results and key insights to stakeholders; facilitate discussion to drive alignment and next steps. Partner with Analytics and Digital teams to build dashboards, ensuring data integrity and consistency, and accelerating speed to insight. Support Retail team priorities and roadmap execution by providing analytical input that helps stakeholders prioritize and deliver measurable impact. Stay up to date with ecommerce and retail trends in the airline industry and translate relevant best practices into actions. Act as a primary analytical partner for Direct Sales and Retail stakeholders. Our expectations: Master’s degree in Business Analytics, Strategy, Marketing, Engineering, or a related field. 2–3 years of experience in analytics, digital sales, ecommerce performance, or commercial roles. Strong analytical skills with hands-on experience in data analysis and presenting findings to different audiences. Customer and channel understanding: understand digital sales dynamics and customer behavior across journeys and touchpoints. High data integrity and quality mindset; ability to work with multiple tools and stakeholders to improve consistency. Strong communication and interpersonal skills in English; able to present structured findings and development proposals to both operational and senior audiences. Experienced in working in cross-functional set-ups and driving development through clear communication. Able to prioritize effectively between recurring analysis needs, reporting improvements, and deeper-dive analyses in a fast-moving environment. Continuous improvement and can-do, problem-solving attitude; motivated to contribute to Finnair’s transformation towards modern retailing. Working at Finnair: We offer you an exciting opportunity to work in the fast-changing aviation and international travel industry in a culture that drives and enables professional development and continuous improvement. You will be supported by internally highly rated supervisory work with modern leadership practices that we constantly develop. We are happy to enable our employees to enrich their lives and fulfill their travel dreams by offering a wide leisure travel benefit. We also support the health and wellbeing of our employees through our own Sickness Fund insurance benefit, Epassi sport (culture, health & wellbeing or commuting benefit), gyms around the Finnair campus and activities organized by our hobby clubs. Are you ready for the challenge and want to join our team? Get onboard! Submit your application with your CV, cover letter, and salary expectation no later than Sunday, 26 April 2026. For more information, please contact Chuqiao Yu (Head of Direct Sales) by phone +358 44 9716690 during Friday, 17 April between 3pm to 4pm Helsinki time. Please note that the hiring process includes a pre-employment security clearance and a drug test. Please note that we do not process applications submitted via email. Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success. According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self. Finnair is a network airline that specialises in passenger and cargo traffic between Europe, North America and Asia. It also offers package tours under its Aurinkomatkat-Suntours brand. Finnair offers direct flights to approximately 40 countries and over 100 destinations.
