Employment Type: Permanent
Contract Duration: 3 years
Why you will love working here
At IATA, we represent over 350 airlines worldwide, striving to make
aviation safer, smarter, more sustainable, and inclusive.
• Our Values are not just words on a page - they are the energy behind everything we do: ONE IATA - We collaborate across teams, TRUSTED - We do the right thing, INNOVATIVE - We make tomorrow better, INCLUSIVE - We embrace diverse perspectives.
• With over 30,000 courses available, we believe in continuous learning and support your growth in an ever-changing industry.
• Diversity, equity, and inclusion are our priorities. We are certified by the Equal Salary Foundation, offering equal pay and family-friendly policies.
• We encourage community involvement through volunteering and strive to make tomorrow better for aviation and our communities. We offer time off so you can support causes important to you.
• We promote work-life balance with flexible work options, including remote and hybrid work, a generous 'work from abroad' policy, and you get your birthday off!
About the team you are joining
The Billing and Settlement Plan (BSP) has long been the backbone of agency–airline settlement, processing over USD 230 billion annually and serving as the industry’s most efficient and trusted payment channel. As the travel ecosystem evolves and new distribution and payment models emerge, the BSP is at a pivotal moment. Its share of global passenger sales is declining, signaling the need for a renewed strategic focus to protect its relevance and unlock new growth.
To address this inflection point, IATA is launching a BSP Growth Programme built around two pillars: (1) Retention and Growth of BSP Participation, and (2) Product Development and Innovation. This programme aims to strengthen BSP’s competitiveness, expand its value proposition, and secure sustainable long‑term SCU growth across all regions to reach 1 billion transactions by 2030.
The Senior Manager, Agency Growth & Retention will play a key role in driving agency‑side growth, improving conversion performance, and strengthening engagement across the global agency ecosystem.
What your day would be like
- Define the strategy to grow the number of travel agents participating in the BSP as well as the strategy to retain existing travel agents
- Drive global agency growth and retention initiatives to meet the targets, partnering with Regional and Country teams to identify Travel Agency Associations (TAAs) opportunities and support successful accreditation.
- Lead multi‑channel engagement campaigns—including TIDS, webinars, industry events, and annual fee initiatives—ensuring consistent messaging, strong targeting, and measurable impact.
- Manage global industry workshops, coordinating participation, ensuring strategic alignment, and overseeing structured post‑event follow‑up.
- Oversee the end‑to‑end delivery of the GoLite risk campaign, maintaining tight feedback loops between field teams and central messaging.
- Monitor and improve conversion performance across key funnels, including iata.org leads, incomplete applications, webinars, TIDS, and annual fee campaigns.
- Collaborate with all program team members, as well as relevant departments within and beyond the P&S division, including support functions.
- Use data and field insights
We would love to hear from you if
- 7–10+ years in commercial strategy, marketing, agency engagement, or business development.
- Experience in the airline, travel distribution, or payments ecosystem.
- Proven track record managing growth, retention, or conversion programmes.
- Experience working with regional and country teams in a matrixed environment.
- Strong understanding of the travel agency ecosystem, including TAA, TIDS, and BSP processes.
- Ability to design and coordinate multi‑channel campaigns (TIDS, webinars, annual fee, lead conversion).
- Skilled in analyzing funnel performance and improving conversion rates.
- Experience managing industry events, calendars, and post‑event follow‑up.
- Ability to coordinate end‑to‑end delivery of risk‑related campaigns (e.g., GoLite).
- Strong organisational skills to manage multiple initiatives simultaneously.
- Excellent stakeholder management and collaboration across regions and functions.
- Strong communication skills with the ability to adjust messaging based on field feedback.
- Analytical, structured, and proactive, with a continuous improvement mindset.
Travel Required: N
Learn more about IATA’s role in the industry, our benefits, and the team at iata/careers/. We are looking forward to hearing from you!
